The are two main types of dialer solutions. The first is a piece of hardware that places all of your calls for you. The second is a software device that places calls via Voice over IP (VoIP). Each of them has it's drawback and its benefits.
First of all, hardware solutions are expensive. I have seen prices anywhere from 2 to 52 thousand dollars! Also, because they are a piece of hardware that is plugged into a computer, they are limited in what they can do. On the other hand, the systems are custom built and when land lines are used the quality is far superior. Not to mention the bandwidth not being a problem.
In many factors, VoIP systems are far superior to hardware based systems. The cost is much lower. Long distance usually is not an issue and there is no upfront cost. Also, the only hardware necessary is a headset and microphone, which are a fraction of the cost of hardware dialers. Another bonus is the regular upgrades as wells as support for your system. It seems like the perfect system, minus one little detail: internet.
Depending on your bandwidth, VoIP systems can significantly reduce the quality of the call. Also, the computers such systems are used on have to be quite fast, otherwise it can reduce quality as well. Ultimately, it is a give and take; you pay less, but lose quality.
Recently, however, some marketing softwareplatforms have begun providing a new kind of dialer system. It is kind of a combination of the good qualities of both hardware dialers as well as VoIP dialers. These systems have dedicated dialer servers that place all of the call for you. On your part, there is not software to install, and there is no upfront cost. The servers use landlines so you still get the same high quality you would from using a hardware dialer. The flat per minute charge on such dialers can be slightly more than that of using a VoIP system, but it is still very accessible and there are no long distance charges. All you need is a direct 10 digit DID and a phone. Furthermore, even though call are being triggered from your computer, there are no bandwidth issues because the calls are not over the internet.
I have had ample experience with both systems and I recommend the land line automated dialer systems over standard VoIP. If you really want to do good lead nurturing over the phone, land lines are the way to go.
Thursday, November 6, 2008
Why VoIP dialer solutions may not be the best option
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