Drip Marketing Tips

As Promised in my last article, this one will be devoted to speaking about some good tips in developing a successful Drip Marketing Campaign. Here are a few easy steps to making a campaign increase your returns.

KEEP EMAILS SIMPLE

Avoid using a lot of images when you are creating an email template. A good email template is neat and may have a picture or two but lots of graphics and HTML formatting just lowers the success of an email. Everyone thinks that the most professional looking and wonderfully designed email templates are the ones that have the most success. It is actually the opposite. The simpler an email template is, the greater the likelihood that someone will actually take the time to read it. Also, an overload of pictures and lots of HTML formatting are exactly what SPAM filters look for when they are deciding whether to throw your message in the junk email box or not.

KEEP VOICE MAILS SHORT

No one likes to listen to a long voice message. In fact, studies show that significant interest is lost of the listeners attention every second after the 30 second benchmark. So the ideal is to keep your VM short and sweet. You will have a much greater chance of the phone call being returned if you do. Also, reiterate important information in case the listener may have missed the first part of your message.

SOUND DOWN TO EARTH

No one likes wordy advertisements and memorized scripts. It is important to sound down to earth. If you are talking to someone over the phone, don’t sound like you are reading a script, even if you are. For that matter, don’t write a script that sounds like it is rehearsed. Also, when you are creating an email template, make sure that the template is concise and personable. The potential customer has to know that you are interested in more than just getting another sale for the day. I have seen cases where the most successful email was one that had a misspelled word or used slightly bad grammar, because it made the sender of the email more human.

All of this requires thought, effort, and ultimately, time. You may feel you don’t have time to implement these kinds of things into a drip marketing campaign. There are solutions that can help save you time. A complete Lead Response Management software and automate phone calls through a dialer, emails through a CRM, and really Lead Nurturing in general. It’s something to look into, because we all have time to make more money.